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Charles Johnson

Full-Time MBA, Class of 2014

After Charles Johnson received his bachelor’s degree from the S.I. Newhouse School of Public Communications at Syracuse University, he moved to New York City to pursue a successful sports and entertainment marketing career.

As a sponsorship specialist for the National Basketball Association and co-marketing manager for ESPN, Charles quickly learned the realities of a big-data world. “Coming through the NBA and ESPN, I saw heavy use of numbers and analytics—and having numbers tell the story,” he says. “I wanted to learn how to master those numbers. That was one of the things that attracted me to Simon.”

While Simon’s quantitative and analytical approach to business education first attracted Charles, it was the personal touch offered by the Admissions team that really got his attention. “The responsiveness and the engagement from the faculty, administrators, staff, and students was incredible,” he says. “I’m a big people person and I appreciate people who are willing to talk back and forth with me and not treat me like a number, but rather engage me. From the moment that I submitted my information I felt they wanted me to be part of the Simon community.”

Charles plans to use his Simon MBA to further enhance his marketing career, but there are other interests he would also like to explore. “I think I’ve always had the entrepreneurial mindset,” he says. “I like the idea of taking nothing and making into something. I would consider starting a business down the road or working with a start up in the future because I appreciate the risk and hard work that would be involved.”

Looking ahead, Charles says he is looking forward to the way Simon teaches you to view the world. “Back when I first applied I was given access to very high-level alumni,” he says. “After speaking with various graduates, I came to love their thought process about business and that was the mindset I wanted to have. By surrounding myself with smart and diverse people, I have started to think in the same manner.”

Charles Johnson Johnson

As a sponsorship specialist for the NBA and co-marketing manager for ESPN, Charles quickly learned the realities of a Big Data world. “Coming through the NBA and ESPN, I saw heavy use of numbers and analytics — and having numbers tell the story,” he says.

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