Simon Business School
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Ken Burkeen

Full-Time MBA, Class of 2002

Founder and CEO
Heutiful

"Can there be a more fast paced, high pressure occupation than as an active duty officer in the US Army? I thought not until I entered Simon and Corporate America. The two career paths are very similar and I believe that the skill sets required to succeed in both are very similar. Beyond the technical skills required, both the US Army and Simon require you to be a leader, a thinker, and a critical decision maker; all inside the crucible of stress and limited time and/or resources. Four years at West Point and five years in the US Army gave me enough experience, both stateside and abroad, to be ready for the next chapter of my professional career. There are many instances where I’ve drawn upon my education at Simon. Among them, two things really helped me in my early roles at P&G. First, the quantitative and analytical side of marketing is stressed at Simon. While I had absolutely no business or financial background upon arriving at Simon, I left well prepared to tackle the challenges of big data, financially-driven marketing decisions, and an extremely dynamic marketplace.

Ken Burkeen Burkeen

"Can there be a more fast paced, high pressure occupation than as an active duty officer in the US Army? I thought not until I entered Simon and Corporate America. The two career paths are very similar and I believe that the skill sets required to succeed in both are very similar."

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